Inflation! Rising Cost of Housing! Rising Cost of Food! Rising Cost of Transportation! Rising Cost of Education! Decreasing Insurance Reimbursement! Staffing Shortage! Rising Cost of Popcorn! (LOL, just checking to see if you are still reading …)

Are you looking at how you can continue in your profession while maintaining financial growth, freedom and control? For independent therapists and clinic owners, the challenges for PTs, OTs and ATs were growing even before these economic pressures became more intense. The field shifted rapidly over recent years, creating obstacles for those who rely on traditional referral and insurance-based models.

Challenging Core Issues

Third Party Payors: Influencing a decreasing reimbursement
Mergers in Healthcare: Physicians moving from independent clinics to larger healthcare organizations and “in-house” referrals.
Insurance Companies: Limiting the number of therapy sessions covered, reducing reimbursement rates, and denying treatments for certain diagnoses.
Extensive Documentation Requirements: Decreasing time spent with patients, multiple document submissions required, increasingly difficult to get reimbursed adequately for services delivered.

LOOK NO FURTHER!!

You can restore that exciting rewarding satisfaction of providing optimal musculoskeletal health for your community! Transitioning some or all your business growth efforts to the Employer/Employee market allows you to get back to the joys of utilization and delivery of your knowledge and skills. AND getting paid appropriately for those services.

Embracing Change for Greater Financial Stability and Life Enjoyment

To thrive will require adaptability. By shifting focus and rethinking your business models, you can break free from the constraints of physician referrals and insurance hassles. One of the most promising avenues for growth and stability is targeting Employers and their Employees as your primary market.

When partnering directly with Employers, you access a broader and more consistent patient base. This approach not only leads to a busier practice but promotes healthier workforces, creating a positive ripple effect for everyone involved. One of the phrases we are hearing more and more – that depicts the importance of you being ‘on the floor’ of the work site – ‘The best injury to treat is the one that never happened.’

Another huge advantage is the natural move toward direct billing. When you provide services directly to Employers, you bypass the delays and reductions imposed by insurance companies. Instead, you receive full payment for your work within 30 days, offering reliable and timely income streams.

• Working with Employers opens doors to new opportunities, securing immediate business and fostering long-term patient and partner relationships:
• Building relationships with Employees produces pipelines of future patients – their families and friends.
• Building relationships with Management produces pipelines of their colleagues, resulting in additional Employer Partners.

A BIG-WIN Solution

This shift in focus creates a BIG-WIN for everyone involved. Employers benefit from healthier, more productive employees with huge cost savings; employees gain access to convenient and effective injury prevention knowledge as well as effective therapy treatment services; and therapists enjoy a more stable, profitable, exciting business with less administrative hassle.

Are you ready to explore this ‘makes sense’ market and take control of your professional future? Step up – contact us to learn more! We at KEY Functional Assessments are excited to show you how to unlock this exciting opportunity!