Many therapists start their careers and private practices full of passion and excitement, eager to make a difference in patients’ lives. But as you progress, you begin to see the challenges — the constant battle with insurance companies, the struggle for fair reimbursement, and the limitations on income growth. Add in long hours and a lack of work-life balance, and it’s no surprise that many therapists dream of breaking free .. BUT …. WHERE TO GO??!! WHERE TO TRANSITION TO??!!

The good news? There is another way! Instead of staying stuck in the traffic jam of traditional healthcare systems, you can take the wheel of your career and business, and work directly with Employer Partners who value your expertise.

But where do you start? That’s where Seven-to-Success comes in—a proven roadmap for establishing direct-pay partnerships with Employers and discovering your limitless potential!

Seven-to-Success: The Road to Independence
At KEY Functional Assessments, we will guide you through the journey from insurance-dependent practices to direct-pay partnerships. By following these seven essential steps, you’ll position yourself for financial success, professional fulfillment, and long-term business growth.

1. Locate Self-Insured Employers
   Self-insured companies pay for their own employees’ healthcare costs rather than using traditional insurance. They are highly motivated to reduce workplace injuries and health-related expenses, making them ideal partners for early intervention and injury prevention services provided by skilled therapists.
2. Use the BANT Screening Method
   Before pursuing an employer, evaluate whether they’re the right fit by assessing:
   Budget: Can they allocate resources to your services? Often, they’re already spending money on injury-related costs—you help them shift spending toward prevention.
   Authority: Who makes the decisions? Does your contact have influence?
   Need: What workplace health issues are most urgent?
   Time Frame: When are they looking to implement a solution?
3. Master the Sales Funnel
   Understand how to move potential Employer Partners through key decision-making stages allows you to maximize time and resources. Your goal is to guide them toward action while demonstrating the value of your services.
4. Apply the Rule of Eight
   On average, it takes 5-8 touchpoints before a potential client responds. Stopping at just three contact attempts results in a mere 5% success rate—but reaching out consistently boosts response rates dramatically.
5. Prove Cost Savings
   Employers want hard data showing how your services will reduce injury rates, improve employee health, and lower costs. Presenting clear before-and-after comparisons makes your value undeniable.
6. Follow Marketing Best Practices
   From presentations to social media, every marketing effort should follow a structured approach to ensure consistency, professionalism, and impact.
7. Focus on Outcomes
   Success with one Employer Partner builds trust and opens doors to future contracts. Strong outcomes will lead to referrals and business growth, often making each new partnership easier to secure than the last.

Are You Ready to Take Your Career in a New Direction?
Breaking free from the limitations of traditional practice takes courage, strategy, and a roadmap to success. That’s where KEY Functional Assessments comes in. We provide one-on-one coaching, consulting, and proven systems to help you transition into this lucrative and fulfilling model.

Your destination awaits! Contact us to learn how you can start the journey toward a fulfilling future with direct-pay Employer Partnerships!