The American Physical Therapy Association Combined Sections Meeting (APTA CSM) is set to unfold in Boston from February 15 to 17, 2024, offering therapists a golden opportunity to amplify their careers. One must-not-miss session is “Marketing to Employers: Move From Fear to Facts, Fulfillment, and Financial Success” on the morning of February 16.

Led by speakers Glenda L. Key, PT, Jane K. Oeffner, PT, DPT, MBA, and Bob Brainerd, LAT, ATC, CSCS, this session promises to enlighten and motivate those of you looking to expand your horizons and market their services effectively to Employers.

The session addresses a common hurdle for Physical Therapists—how to navigate the realm of Employer-based services. The featured speakers intend to bring a wealth of experience, insights, and success stories to the table, with the goal of guiding you through the transition from apprehension to confident marketing strategies.

Why Attend?

Moving from Fear to Facts
This session will be invaluable to therapists seeking to replace the scary unknown of ‘how do I market to Employers’ to a pathway based on studied and proven methods and processes.

Fulfillment in Service Delivery
Learn to tailor your marketing and services focus to meet the unique needs of each Employer’s workplace environment. WIN-WIN-WIN-WIN for your Employer Partner, their Employees, your staff, and your clinic.

Financial Success
You cannot get to the financial and human rewards if you never get in the door. Start at the beginning – with this session – create marketing materials and processes that are aligned with effective sales communication and action steps. Increase your success rate of getting meetings and getting the business. Then continue using the tools to further build these mutually beneficial partnerships, contributing to both financial success and improved community health.

As the healthcare landscape evolves, this session at APTA CSM 2024 serves as a marketing compass, guiding Physical Therapists toward a new avenue of professional growth, fulfillment, and financial success with Employers as their partners. Don’t miss this chance to elevate your career—register for the APTA CSM conference and unlock the doors to a brighter future in physical therapy.

Don’t miss our very own Glenda Key, as she presents powerful information that will help you take those steps to expand your career in new, exciting, and highly rewarding directions with Employers! We hope to see you in Boston this February!