The success of a business often depends upon how it was conceptualized and established from the beginning. When you view your venture through a certain lens, everything you do from that point forward will be geared toward that vision. Therefore, if you hope to grow your practice in these times of change, you may need to modify that ‘vision’ right away!

Typically, we think of a therapy practice in a traditional, but very narrow way: Patients will get injured, they will come to you for help, and you will aid their recovery and send them back to work. This business model depends upon each individual patient to find you and choose your services, so growth is always dependent upon one more client walking through the door.

But what if there were a way to ensure exponential growth of your practice? What if one assignment could lead to dozens or even hundreds more? That’s how you maximize your growth potential!

And yes, you can do that. You just have to change the way you view your practice.

Rather than attracting clients to your practice individually, revamp the way you market your services. By offering your skills directly to Employers, you create a partnership that opens endless doors in the future.

How does it work?

First, market your services to Employers by demonstrating the value of Prior-to-Hire Assessments. These assessments aid Employers in placing new hires into the correct roles, reducing the odds of injuries and all of the costs associated with Workers’ Compensation, recovery, and interruption to the operation.

Now that you’ve established a mutually beneficial partnership, make yourself available to perform Functional Capacity Assessments/Evaluations for workers returning after an injury or illness. An FCA/FCE provides Employee data for the Employer to safely place the Employee back at work, modify work roles as needed, and prevent future injury and disruptions.

You become a valuable part of a larger team when you offer these two essential services to area industries. And as a part of their team, you’re now positioned to provide further assistance to Employees – from wellness programs to individual therapy.

Changing the focus of your practice in just one way can change the trajectory of your entire practice! For more information on how to partner directly with Employers, contact us to discuss the KEY Method. We will teach you everything you need to know, so that you can envision a new way of doing business. You will find that the doors to new opportunities practically open themselves!