Even before the coronavirus pandemic, we noticed concerning trends emerging within the healthcare and therapy sectors. The pandemic didn’t trigger those trends, but definitely sped them up to the point we can no longer ignore them.

Now, as we move through these rapid shifts, you probably face a few primary concerns:

• Insurances and reimbursement were already problematic enough; we don’t expect improvements there
• Fewer therapists will be re-hired to traditional rehab settings, making employment more challenging
• Compensation structures will likely change as healthcare and rehab centers reopen – more than likely centered upon revenue generation

It’s no wonder you’re concerned about the future. So, what can you do to respond to this crisis?

As Rumi said, “Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.” The pandemic, and the changes it has wrought upon society, are as large as life itself. No one among us can turn back the clocks and change things back to the way they were. But maybe that’s a good thing! Now is the perfect opportunity to change the direction of your career or your business and build something even better than before.

The KEY Method is designed to help you do just that. Now is your chance to build your own practice, by focusing on Employers and Employees, working in exciting settings, and eliminating pesky insurance hassles. Just one step in a new direction will open up a new, rewarding path for you.

A focus on Employees. When you build a practice with the KEY Method, you put the focus back on patients, doing what you love.

And better yet, by focusing on Employees you will open up nearly limitless new opportunities for yourself. You start with the Prior-to-Hire Assessment and become their “go-to” person, the one they trust, because you’ve worked with them before. With one foot already in the door, now you only need to take the right steps to deepen the relationships.

For example, by offering educational clinics you can increase your Employee-to-patient conversion rates. This means repeat business, but it also means referrals! Each patient represents a single point of contact with a much larger community of diverse needs:

• Family members
• Spouses
• Aging parents
• Kids in sports
• Pregnancy musculoskeletal needs
• Cancer fatigue prevention
• And so on

A focus on Employees also means diverse work settings. Treat patients in your own clinic or take your expertise on the road as needed; therapy can be conducted in the workplace, home, fitness centers, or other locations as the situation warrants. Within each of those settings lies even more opportunity for growth!

From there, you can expand into community organizations, churches, chambers of commerce, senior communities, and more. You already have the expertise; now the KEY Method will help you unlock opportunity everywhere you go.

It’s easy to see how a focus on Employees brings the joy back into your work, while offering unlimited opportunities for new connections and revenue growth. In Part Two of this article we will discuss how focusing on Employers will multiply those effects.