Bhaskar Chakravorti is the current Dean of Global Business at The Fletcher School at Tufts University and founding Executive Director of Fletcher’s Institute for Business in the Global Context. He is the author of The Slow Pace of Fast Change.

Many years ago, as a Harvard Business School Professor, Dr. Chakravorti presented a lecture that rings true even today. The title of the lecture: “Let No Serious Crisis Go To Waste”

We are living and working through seriously unexpected circumstances – not just unexpected, but generally unimaginable. These circumstances came upon our lives with such speed – unbelievable speed – and significant power. While we are making adjustments to manage the impact the crisis has on our lives and the lives of those we impact, it is important that we stay strong, don’t give in to fear, and use the time and situation to make changes that this might allow – so as we move forward, we leapfrog to new opportunities, new thinking, new services, new plans and even new businesses!

Stay safe, stay healthy. Stay communicating with your staff, your patients, your standard referral sources. Start communicating with your new opportunities!! When this medical crisis passes, it is expected that we will see a flood of patients in need of therapy – patients who delayed their surgeries and other treatments for pain and dysfunction.

BE READY!

LET NO SERIOUS CRISIS GO TO WASTE

Explore the following – take action NOW.

1. Offer to take Hospital Out Pt Clinic patients as those clinics are converted to accommodate hospital beds.

2. Telehealth Therapy Services – there are a number of platforms – educate yourself quickly and start immediately. Currently offers full reimbursement for many.

3. Restructure Staff: Lay off; furlough; Work Sharing (partial unemployment); unemployment; re-engage in telehealth;

Explore the following for NEW opportunities after this crisis passes – but get ready NOW.

1. Out-Patient In-Home Services – continue with medical insurance reimbursement and standard referral mechanisms. People may be happier to be treated in their homes.

2. KEY Assessments:

• Employer site KEYs – Prior-to-Hire Assessments: Flood of employees being brought back or newly hired;
• Family & Medical Leave Assessments – at their site or yours;
• Auto Accident Insurance Claims for KEY FCAs;
• Medical Office sites for KEY FCAs.

3. Hands-On Diagnostics – look into this organization’s information – adding skills, tools and revenues with diagnostic procedures – for your own patients as well as patients of physicians in your area.

4. Concierge Services – see patients in their homes – either by retainer, private pay per treatment, or combination. Join a Concierge PT group or create your own.

5. Breakthrough with Chad Madden and Carl Mattiola – Breakthrough offers free webinars with excellent content for re-invigorating and re-inventing your current out-patient business. They also offer consulting products for further advancing your services and revenues.

6. SMARTfit – another option for brain and body training for patients/clients while engaging them in activities tailored specifically for their life or sports needs.

Stay safe – stay healthy!!!

We cannot deny it – this is a serious crisis. Let’s not let it go to waste.